Analysis on Kilbournes Argument Essay - 1430 Words

Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many†¦show more content†¦This advertisement is also demeaning to women because she is exposed. Women should not be exposed on an ad about becoming a vegetarian due to the suggested violence. The suggested violence in advertisements could be the reason why women everyday are being degraded just because of their gender. There is no excuse to having a woman naked to get across a point. This organization demeans women by taking her, making her naked, and showing off the parts of her body to get a completely off topic view across. Advertisers have come to the point where they will do anything and say anything to sell a product or an idea. Kilbourne explains that â€Å"there is no doubt that flagrant sexism and sex role stereotyping abound in all forms of the media† (283). Kilbourne elucidates that women play roles as a piece of meat on television. Women are not portrayed as strong people in most advertisements and because of that, there becomes a normalcy to women not being strong people, which in the long run creates stereotypes. Dominance over woman is also a huge role in violence in advertisements. The dominance over women is brutally shown in this advertising of the women in the diagramed picture. In a society in which violence against women is normalized, this ad is accepted and considered. This means that it has become a normalcy to see a women naked in an advertisement. In places where this ad is shown, millions of women and girls are raped, beaten, and traffickedShow MoreRelatedEssay on Eating Disorders and the Media6828 Words   |  28 Pagesabout five percent of real American women (Kilbourne, 2000). The female thin ideal has become equated with success and happiness in media’s images. Increased social acceptance, for example, is a perceived benefit of being thin. A recent content analysis of 28 prime time comedies revealed that thinner female characters earned more positive comments from males (Hendriks, 2002). Many adolescents use popular media, such as prime time comedies, to help them construct self-identities and make senseRead MoreAnalysis Of Jean Kilbourne s Killing Us Softly 4 Discussion At The Tedxlafayette Conference Essay1549 Words   |  7 Pagesequal citizens to men. Like many arguments which spark movements, the place of women in society has periodically been up for debate. From the era of corsets and Virginia slims to lip injections and breast implants, the media suggest women change their natural born selves into desirable displays. In this analysis, I examine Jean Kilbourne’s Killing Us Softly 4 discussion at the TEDxLafayette Conference and the advertisement views presented in her speech. In Kilbourne’s presentations she suggests theRead MoreLittle Do They Know : The World Of Advertising3080 Words   |  13 Pageswolves do to sheep†. The literal meaning of these texts promotes no harmful ideologies or social norms, but the subtextual meanings create a relation to our culture that promotes the issues that we have social discourse over. This analysis directly agrees with Kilbourne’s assessment that advertisement is â€Å"both a creator and a perpetrator of the dominant attitudes, values and ideologies of 2the culture social norms and myths by which people govern their behavior†(Kilbourne.67). The Food and Beverage